Content, Influencer & Community Strategy

Nicole Jasmine Scott, Content, Influencer and Community Strategist

Nicole J. Scott, Content, Influencer and Community Strategist

Content, Influencer and Community Strategist

Most brands don't have a content problem. They have an attention problem.

I have ADHD, so I know how quickly content can lose me. If it doesn't earn my attention in the first two seconds, I'm gone. And so is the audience.

I help brands earn attention, participation and trust through content strategy, creator partnerships and community building.

Explore workContact
18M+
Campaign reach
20+
Creator partnerships
7+
European markets
409K+
Community managed
Webby Award-winning
Publishing project
WORTH Prize EU
Winner

Portfolio

Selected work

Open a category. Open a project.

Selected clients

Brands I've worked with

  • Ericsson logo
  • Volvo logo
  • DSM-Firmenich logo
  • Black Château logo
  • Husqvarna logo
  • Essity logo
  • RFSU logo
  • Kyutee logo
  • Klarna logo
  • When We All Vote logo
  • Worth Partnership Project logo
  • Preemiecme logo

About

About me

Nicole Jasmine Scott, Content, Influencer and Community Strategist

I'm a Canadian content, influencer and community strategist based in Stockholm. For six years, I've worked across creator partnerships, content strategy and community building in North America and Europe.

My ADHD brain notices quickly when content loses the thread. It also helps me connect culture, behaviour and the small details other people miss.

My work includes a creator campaign reaching 18M+ people, managing a 409K+ community and helping grow The BookFest from 0 to 11,000 followers.

I use AI to prototype ideas faster, but taste, context and human judgment still make the final call. I also trained in fashion design, so yes, I notice when the font is wrong.

    • Noroff. Digital Marketing.
    • Hyper Island. Content Development Program.
    • RCC Yorkville University. Fashion Design.
    • McGill University. BA of Arts, Art History.

  • An influencer campaign that reached 18M+ people and was featured on Michelle Obama's Instagram. A Webby Award-winning publishing project. A WORTH Prize EU-winning design project. Paid BookTok partnerships, international creator campaigns, and a 409K+ community managed across platforms.

  • I have ADHD, so I notice instantly when content loses the thread. My work starts with attention: what makes someone stop, care and act. I use AI to prototype ideas, brands, products and experiences faster. The final work still needs taste, judgment and a genuine understanding of people.

Background

The story so far.

Testimonials

What people say

  • With her help, we successfully partnered with over 20 influencers and reached an audience of 18M. We couldn't have done it without her.

    Cynthia Smith

    Manager at Kyutee Beauty

    She primarily assisted us with influencer outreach. With her help, we successfully partnered with over 20 influencers and reached an audience of 18M. We couldn't have done it without her.
  • Nikki has an incredible eye for detail and an incredible understanding of communities and contexts.

    Christopher McLaren

    Head, Valtech Radon

    Nikki has an incredible eye for detail, an incredible knack for harnessing digital, an incredible understanding of communities and contexts, and is an incredibly hard working broad strokes marketer. She will bring fresh perspectives and forward thinking ideas to the table and she will thrive in any kind of marketing context.
  • She is vibrant and easy to get along with. A great asset to the team.

    Desiree Duffy

    Founder at Black Chateau Enterprises

    She is vibrant and easy to get along with. A great asset to the team. Her work on social media projects was excellent. She also helped with newsletters and always went above and beyond.

Contact

Let's make something people care about.

I work across content, creators, community and social strategy. I like good ideas, strong opinions and brands that understand people are not waiting around to see another content calendar.

If you're building something interesting, we should talk.

Start a conversationLinkedIn